Booking for the January–March build season. Three project slots remain, and sprint work can usually start sooner.
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Brand · Product · Launch
Vela Line is a six-person studio working with founders and marketing leads who have a clear goal, a real deadline, and no appetite for a three-month discovery phase.
You meet the two people who will run your project on the first call, and they stay on it until it ships. Nothing is passed to a junior team after signature.
Every engagement begins with a one-page scope: what ships, what it depends on, what is explicitly out. Changes are priced as changes, not absorbed silently.
Each week ends with a short written note: what we decided, what we need from you, what moves next. You can forward it to your board without translating it.
Service index
Most clients start in one lane and add a second later. Each lane has a defined deliverable set and a typical duration, so you can budget before you talk to us.
A working identity rather than a mood board: naming direction if needed, logotype, type and colour system, layout rules, and the templates your team will actually reuse.
Design and front-end build for marketing sites. We write the structure with you first, then design against real copy — never against placeholder text that changes everything later.
Interface design for teams with engineers already building. We work in your repo’s vocabulary, deliver components rather than screenshots, and sit in your standups while the work is live.
The assets around a release date: message hierarchy, the announcement page, email sequence and the cutdowns your channels need. Planned backwards from the date you have committed to.
Selected work
Written up as scope and decisions rather than results theatre. Fuller case notes, including what we would do differently, are shared on request.
Brand system · Website
A regional growers’ co-op had four sub-brands competing for attention on one shelf. We consolidated them into a single mark with a produce-led colour set, then rebuilt the ordering-information site so wholesale buyers could find seasonal availability without calling the office.
Product interface
A bookkeeping tool for small practices needed its reporting section rebuilt before onboarding larger firms. We mapped the five routes accountants used daily, simplified the filtering model, and shipped a component set the two in-house engineers could build against directly.
Launch campaign
An independent workspace operator opened a second building with the date already announced. We worked backwards from opening week: one message hierarchy, an announcement page, a six-email sequence for the existing member list, and print sized for the local high street.
How an engagement runs
The schedule only holds if the review side holds. Each phase lists the one thing we ask of your team so nothing stalls waiting on an approval.
A 45-minute conversation about the goal, the date and the constraints. We follow it with a one-page written scope and a fixed price. No charge, no deck.
We needWhoever can say yes on the call.
We gather what exists, agree the structure and the message hierarchy, and settle the questions that would otherwise reopen halfway through design.
We needExisting files and one named reviewer.
Design and build in visible weekly increments. Two consolidated review rounds, each with a written summary of what changed and why.
We needConsolidated feedback within three working days.
Files, sources and a short guide written for the person who will maintain it. We stay reachable for two weeks after close at no extra cost.
We needThe team member who will own it afterwards.
Ways to work together
Most enquiries land in one of these. If your situation sits between two, say so in the brief and we will tell you which is the cheaper route to the same outcome.
One or two weeks · fixed fee
A short, tightly bounded piece of work when you know exactly what is missing and need it quickly.
Best for a landing page, a pitch system or an audit before a bigger decision.
Four to twelve weeks · fixed fee
The standard shape for any of the four service lanes, priced from a written scope before we begin.
Best for a rebrand, a marketing site, a product surface or a dated launch.
Monthly · rolling, 30 days’ notice
Ongoing capacity for teams who have shipped the first thing and now need steady design attention.
Best for post-launch product work, campaign cycles or an in-house team at capacity.
Questions before the first call
Start a brief
We read every enquiry ourselves and reply within two working days, either with a time for a scope call or with an honest note that we are not the right studio for it.
You do not need a finished brief. A paragraph about the problem, the deadline and who is involved is enough for a useful first conversation.
Say so in the message. Sprint work can often start sooner than project work, and we would rather tell you that on day one than four calls in.